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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Miškaříková, Ludmila ; Vašková, Eva (referee) ; Schüller, David (advisor)
This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.
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Proposal of Development of Internationalisation Strategy to Mexican Market of the Company Heinrich Huhn
Andrlová, Zuzana ; Skulec, Rastislav (referee) ; Zich, Robert (advisor)
Předložená diplomová práce „Návrh rozvoje internacionalizační strategie společnosti Heinrich Huhn na mexickém trhu” je založená na identifikaci kritických faktorů ovlyvňujících volbu konkrétní mezinárodní formy vstupu. Teoretická čásť je zaměřená na otázku globalizace a internacionalizace, její strategie a forem vstupu. Analytická čásť zahrnuje analýzu interního podnikatelského prostředí firmy Heirich Huhn, přehled odvětví, analýzu externího mexického prostředí, které sú následně shrnuty v analýze SWOT. Poslední čásť nabízí návrhy a doporučení založená na konsolidaci předložených analýz.
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Strategy of Entrance of Company on Foreign Market
Gebauerová, Jaroslava ; Plšek, Martin (referee) ; Zich, Robert (advisor)
This thesis deals with strategies for firms entering the foreign market. In the theoretical part of the work the various strategies and their pros and cons are discussed, together with the dynamics of entering a new market. The analytical part of the work comprises an analysis of the Austrian market and an internal analysis of the company AQUAL Ltd. selected for the practical application. Its SWOT analysis and description of its entrance to a foreign market according to the SMART method are performed. Proposals are given the gradual development of the strategy of entrance, including the reasons for choosing a mixed strategy, and aspects of the operation and management of the company abroad are described; important is the definition of activities of the manager for Austria. Finally, conclusions are given summarizing the prerequisites and expected benefits of the entrance, the goals fulfilled and the contributions provided in this work.
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Development of Business Activities from the Perspective of Added Value Products
Kratochvíl, Petr ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities of the company JPL kovo s.r.o., with the focus on strengthening its current position in the machinery market. The theoretical part summarizes knowledge from the areas of management, marketing, and business activities, and it also presents selected analytical methods. The analytical part looks at the current situation of the company through its internal and external environment. The last part provides recommendations leading to the development of the company and its business activities.
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Entry of the Nobilis Tilia Co., Ltd to the German Beauty Industry
Dudrová, Lenka ; Kovářová, Radana (referee) ; Zich, Robert (advisor)
Hlavnou témou mojej diplomovej práce je zhodnotenie, či má firma Nobilis Tilia, s.r.o. rozšíriť svoje podnikateľské aktivity na zahraničné trhy, konkrétne na nemecký trh s kozmetikou. Celá práca je postupne rozdelená do troch hlavných častí – na teoretickú, analytickú a návrhovú. V teoretickej časti sú zhodnotené poznatky získané z literárnych zdrojov zameraných na strategický management firiem. Analytická časť sa zaoberá firmou Nobilis Tilia, s.r.o., jej históriou a portfóliom produktov. Následne je spracovaná analýza vonkajšieho obecného prostredia, Porterova Analýza Piatich Síl, SWOT analýza nemeckého trhu s kozmetikou. Návrhová časť práce ponúka prehľad odporúčaní, založených na výsledkoch spomínaných analýz.
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Development of Company´s Business Activities on a Foreign Market
Jílková, Šárka ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the development of business activities of the company HomeGym s.r.o. on a foreign market. Diploma is situated in four parts. The introductory part deals with the definition of the issue, the determination of the main and partial objectives, the processing process and the methodology used. The next part is theoretical, where the terms related to the issue are defined. The practical part follows, which is divided into an analytical part and own solutions. The analysis of the current state of the company is contained in the analytical part, which is followed by their own solutions and their contribution to the development of the company's business activities in foreign markets.
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Business Activities Development of Slovak Company with Gluten-free Products
Fialová, Silvie ; Wágnerová, Hana (referee) ; Šimberová, Iveta (advisor)
Diploma thesis is focused on Slovak company Nutribak s.r.o. and its potential business activities on the Czech market, especially with gluten-free goods. The created methodology is based on a critical search of current literature related to the the field of marketing, management and trade. Suggested steps are applied to the company Nutribank s.r.o. according to results of the analysis of the current situation, there were created certain steps, that will provide the company with a plan for evolving their business activities and also supporting their position in the Czech market
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Development of Business Activities for the Company Implementing Shading Technology.
Nováková, Adéla ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities of the company implementing shading technology, which will lead to gaining new customers in the Austrian market and increase sales. The work includes theoretical knowledge of the issue, strategic analysis of the external and internal environment. The analytical part describes the current state of the selected company, the result of which is a SWOT analysis. In the design part, individual recommendations and proposals concerning development are elaborated.
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